Tag Archives: sweet food cravings

PMS and chocolate cravings

Is PMS your sweet excuse to indulge in “forbidden” foods like chocolate? Georgios Tzenichristos, director of London’s LipoTherapeia clinic, finds out. What if chocolate cravings, experienced by 50% of women before their period, were the result of culture rather than a natural physical response? Scientists at the the State University of New York seem to think culture could be the culprit. In a recently published paper they have shown that out of 275 women of diverse backgrounds, foreign-born women were half as less likely to experience menstrual chocolate craving than women born to U.S.-born parents. And, they were two-and-a-half times less…