It might not roll off your lips but Vitamin B3 or Niacinamide is fast becoming a beauty industry favourite. Dr Zara Kassam PhD explains why.   A certain nutrient in the cosmeceutical world has been gaining popularity for its favourable effects on the skin; it goes by the name Niacinamide. Now you’re probably wondering why everyone is suddenly talking about this ingredient. What does Niacinamide do, and why is it being called the “super food” of skin care? So sit tight and let us walk you through this breath-taking product. Niacinamide or vitamin B3 has recently been gaining a reputation in…