Details

This range provides a unisex brand that fights the first signs of ageing by targeting each and every layer of the skin to repair, protect and hydrate. The range introduces a synergistic mix of antioxidants, exfoliators and hydrators that work together to achieve brighter and younger-looking skin.

The 24/7 Daily Maintenance Regime collection revitalises the skin with a series of dermatologically proven ingredients, combining lightweight, non-oily hydrators and skin treatment serums that stimulate collagen and elastin, whilst helping to renew skin more effectively. The range also refines pores and minimises fine lines and wrinkles.

As we age we naturally lose moisture and elasticity in our skin and this reduction in elastic and fibrin cause wrinkles and other signs of ageing to appear in our faces. Up to our mid-20s the skin’s structure is in a positive regenerative state but from the mid-20s onwards degenerative processes start to prevail and the three major components of the skin that give it its youthful appearance – fibrin, elastin and hyaluronic acid – start to decline. This decline is due to genetic factors, changes in hormones and growth factors and environmental factors such as diet, nutrition, hydration, sugar intake, smoking, drugs (including medication, social or recreational drugs), sun exposure and pollutants.